Money tips for Women Business Owners

When I became an entrepreneur over 6 years ago, as an accountant I knew exactly how much money I needed to generate per month, per year in order for this venture to work out. I also set out a gross revenue goal to work towards the first 3 years and looking back that was just pitiful! I was thinking to small.

Turns out that while working with other women business owners, I have run into the same mistake I made when I started because aiming to be rich and saying it out loud is often deemed as a negative trait for women while definitely not for men.

Times have changed, women are now experiencing an awaking that was long overdue and there are some fierce female business leaders demonstrating the power that comes from wealth.

1. Once you know your worth –you can tell others with pride

If you are offering services such as social media, marketing, bookkeeping, etc, chances are you’ve had clients offer to pay you less than you charge. Mainly because people believe that the small business owner needs their business at any price. As Writer-producer Shonda Rhimes says “Decide what you think you’re worth and then ask for what you think you’re worth. Nobody’s just going to give it to you.”

2. Passion over Pay –you can have both!

We tend to go where are heart tells us and often times the passion does not equate to wealth, except it can. All you have to do is figure out how to monetize your passion so that you can be financially secure while following your passion.

3. It is OK to ask for help

You are not alone even if it feels that way while running your business and facing all the daily challenges that comes from owning a business. If you need clarity on how to make it work in terms of growing your wealth and following your passion, ask your mentor(s), your mastermind group, your colleagues or your accountant on a course of action to reach your goals.

Just remember that it is a great thing to achieve financial wealth, when you do, you are equip to follow your passion and give back to the community that helps you along the way.

Carolina Aponte

Become a person of value

The past few years have been filled with important life lessons, I guess that is part of the entrepreneur’s journey or just life. Today I will share one of lessons that has really made a difference in my business.

I once read a quote by Albert Einstein “Try not to become a man (or woman) of success. Rather become a man (or woman) of value.” Well the interesting thing about this quote is that when you pursue being of value, the rest comes along with it without effort: success, recognition and happiness.

What I realize was that having years of experience at doing something doesn’t mean that’s what people need or want. What people need is the value your experience brings to them.  So, how do you become a person of value? Focus on your own growth.

You have to be committed to on your own personal development. Ask yourself truthfully if you are really committed to your own personal growth. If you are, keep at and develop yourself every day. If you are not, you should start committing yourself to your own growth. Read, learn, get trained, take risks… do things that helps you grow in wisdom, knowledge, understanding, relationship with people, the result you command etc.

So what I learned is that the best way I can improve myself and increase my value to my clients is to always keep learning and growing.

So my question for you is, how can you be of value to others today?


The Journey Begins

How did I finally become an Entrepreneur was a question I thought I knew the answer to until a couple of years ago when I had to dive into the whys of my business and my humble success while filling out the #NAWBO Rising start award application.


I went down memory lane to how it all started for me as a young immigrant who was never satisfied with the ‘status quo’. How without a high school degree I managed to land my first job in a professional environment and then put myself through school to eventually become the controller for a very success software company and then start my own business.


Success comes from a mindset that refuses to take no for an answer and continues to move forward because even when you do not have the resources, you can be resourceful enough to get what you need when you needed and at the end to achieve financial success you have to accept that numbers don’t lie!


Thanks for joining me!

Good company in a journey makes the way seem shorter. — Izaak Walton